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PPC and SEO – What’s The Difference?

If you are involved in the advertising or marketing space or are starting your own business and wondering how to get good traffic, you must understand the difference between PPC and SEO. 

The downfalls and benefits of PPC and SEO are bandied around a great deal. Which one is best? Can you use them together? Which one will get you more sales or more traffic? Understanding the difference between the two is the first step to using them effectively for your business. 

What is PPC?

PPC stands for Pay Per Click and refers to advertising. If you have a product you want to sell or are advertising your company, you can pay a search engine a fee to place your advert in sponsored links. As the advertiser, you bid for ad placement so that when someone searches for specific keywords that relate to your product or business your ad will appear. 

You are essentially buying clicks to your site rather than achieving them organically through your potential customer’s searches. Google ads are most people’s preferred choice when considering PPC as they charge less per click, which potentially earns your business higher profits. 

What is SEO?

SEO stands for Search Engine Optimisation. Search engines such as Google have ‘bots’ that trawl through Tampa website design assessing them for keywords, content quality and mobile-accessibility as well as a whole host of other factors. An algorithm analyses these and will then rank your website. 

The higher the ranking, the more hits your website will get in potential clients’ search results. Many businesses have started to hire content writers who specialists such as a search engine optimization consultants to re-write the content on their websites to improve their ranking on Google and other search engines. 

Can you use them together?

Some businesses treat SEO and PPC as two completely separate entities, but they can be used together for maximum impact. By using both strategies, you are optimizing your exposure on search engine results pages (SERPS) as you are getting traction in both organic and paid search results. 

Another benefit of using both methods is that it enables you to combine keywords and data to assess which words gain you the most traffic in searches. PPC can help you understand which keywords people are typing in when looking for your product or business. This can then inform your SEO strategy as you can include successful keywords on your website. 

Which one is best?

Which one is best depends entirely on your business’s nature and your marketing and advertising aims. Tampa Bay SEO is complicated and relies on having someone in your team who has a good understanding of marketing to work for you. On the other hand, SEO is more cost-effective than PPC as organic clicks cost nothing if you get it right. 

PPC, although less cost-effective, will often yield almost instant results. When your ad goes live, you will almost certainly get instant traffic on your site. Ads also appear at the top of SERPS’s so it will be the first thing that people see when they start a search. 

Whether you use SEO or PPC or a mixture of both, understanding these marketing tools is vital to the success of your online presence.