What is the purpose of search engine optimization? (SEO)
In order to answer this question, we need to think about what the function of a search engine is. A search engine’s primary aim is to deliver the most relevant results from the billions of pages across the Internet that best match what someone has searched for.
Search engines use algorithms to rank web pages based on certain criteria in order to do this. Every single web page crawled by a search engine is ranked for various search terms. The criteria includes things like the age of the website, the number of inbound links there are, the quality and authority of the pages those links come from, the number of pages on your website, how often its updated, and how relevant the content of the page is to the specific search term.
In order for your website to rank highly in the search engine results you need to establish yourself as an authority for the search terms your customers will be using. People across the globe are using search engines to find the products or services they need. You need to ensure that you rank highly for the search terms they’re using when looking for what you have to offer.
This is where search engine optimization/ seo services tampa comes in. In addition to having quality content, the pages on your website need to be optimized if they are going to compete with the hundreds of thousands, if not millions, of websites in the same market as you. Search Engine Optimization involves 4 processes that, if done thoroughly and consistently, will have your website performing well and ranking high on the Search Engine Results Pages (SERPs). Not optimizing your website for search engines is like publishing a book and leaving it in the warehouse after it’s printed instead of distributing it. Yes, that is how important it is to optimize your site.
Search Engine Optimization involves using multiple techniques to improve the organic search engine rankings. This will increase traffic to your website and improve the quality of that inbound traffic. This is a win-win situation for both you and your prospective customer. They find what they’re looking for and you get the business!
The reason organic search ranking is important is because the organic results are more trusted than promoted listings. Over 51% of traffic comes through organic search engine results and search engines are used by 89% of consumers to find what they are looking for. This includes people who buy online as well as those who buy in-store and do research before making a purchase. Another reason SEO is so important is that the leads that come from organic search convert eight times more that those from other sources.
The beauty of SEO is that it is completely quantifiable. KPIs can be clearly defined according to your business objectives and then measured and analyzed to ensure they are delivering the expected results. If they aren’t, your SEO can be adjusted in order to yield the results required. SEO is a continuous process and investing in Search Engine Optimization is essential if you are going to run a business in a digital world.
