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What to look for in a SEO consultant

There will come a time, if you want your website to be a serious contender in the digital world, when you will need to look for a Freelance SEO consultant to handle the optimization of your website. An experienced SEO consultant can have a profound effect on the success of your website and your bottom-line.

What to look for in a SEO consultant

A SEO consultant will review your site and your overall online footprint. They will then look at your business goals and your target market, and devise a strategy which will improve your organic search engine rankings. A good strategy and an SEO consultant who knows their stuff, will consistently increase quality prospective customers to your site and establish you as an authority in your field or business sector.

So, what should you look for when hiring a SEO company tampa?

1. SEO Experience

SEO is one of those fields where experience counts a lot. There are hundreds of different aspects of good SEO that are only learned by experience so you’ll find that SEO consultants with a lot of experience will do a far better job than a newbie. A SEO expert with a lot of experience will be able to look at your website and tell you exactly what needs to be done in order to optimize it. Also, as they have probably optimized a wide range of sites for various industries, they will know how to tailor strategies specifically for your unique needs. 

2. Understanding the three levels of SEO

There are essentially 3 levels to any SEO strategy. A good SEO consultant will know about these 3 levels and how to implement a SEO strategy at all of them.

The three levels are:

  • Technical SEO Auditing Services – the structure or architecture of your site. Is it easy for search engines to crawl your site? Is your site user friendly? Does your site load fast or is it bogged down with redundant scripts? 
  • On-page optimization – this is the optimization of each page. Are the correct key words and phrases being used? Is your website copy well written and balanced for both search engine optimization and user friendliness? Have HTML tags been used effectively?
  • Off-page optimization – these are factors that impact the optimization of your site that are apart from your site, such as external links. 

An experienced SEO consultant will know how to get these 3 levels to work together to improve the overall performance of your website and achieve your business goals.

3. An enquiring mind

Whilst experience and a good track record are important you should also ensure that the SEO consultant has an enquiring mind and is constantly keeping abreast of current trends and approaches to SEO. A SEO with years of experience who doesn’t constantly hone their knowledge and skills will not be as effective as one who does.

In addition to these three attributes you will also need to look at their track record, how savvy they are about marketing in general, their overall knowledge of marketing and business success, their understanding of the bigger picture of your business, their communication skills, their passion for what they do, and whether they’re a good match for your company in terms of fitting in with your company culture.