Which is Better for eCommerce, Shopify, or WordPress?
Many businesses, be it small online retail, or tech startups, eventually arrive at this question. The reason being is that these are among the most recognizable platforms for general business use. We have looked at the differences and will detail our findings below.
The short answer is that each platform has its strengths and weaknesses. Your preference will inform your decision and will, ultimately, provide you with the eCommerce traffic that you are looking for.
In this article you will learn the basic characteristic of Shopify and WordPress; how they differ and how they are alike. Each platform has a tactical advantage depending on your level of expertise and your willingness to learn. Services such as these are known as software as a service (SaaS) tools.
Shopify: The Basics.
Shopify is a subscription service which means you pay a monthly fee, though there are discounts for yearly subscriptions. If you are new to developing online content, this model will dominate all available options out there.
Simply put, Shopify is designed as a DIY platform that allows business owners to develop their own online site according to their own design vision. Think of it as pre-packaged software that, though powerful in its range of output, is still basic enough for a novice to learn quickly. Using this platform, you should be able to launch your online enterprise very quickly.
The secret to Shopify SEO experts success is that it allows users without a technical background to hit the ground running. Anyone can create a store front by themselves without being a coding expert. One excellent feature of Shopify that makes it so popular is the availability of predesigned templates that you can customize for your branding purposes.
However, those more comfortable with coding will also find Shopify to be a flexible option as it allows for then editing and modification of HTML and CSS. What this means is that the website can be customized and developed to a greater degree. In other words, your storefront can be designed to your specifications by you.
Because Shopify is a ‘hosted’ solution, everything runs on Shopify’s servers. So, you don’t need to worry about buying web hosting or installing software anywhere; the idea is that pretty much everything you need to build and run your store happens ‘out of the box’ (that said, you can customize a Shopify store to meet more bespoke requirements through the addition of apps — more on which later).
Shopify is a software as a service (‘SaaS’) tool — this means that you don’t own a copy of the software but pay a monthly fee to use it instead. Being a web application, it runs in the cloud — so if you have access to a web browser and the internet, you can manage your store from anywhere.
The benefit of using WordPress is that you are working with a classic “turnkey” solution. While it may not provide all the accouterments you may eventually desire; it provides enough of a kick to get you up and running relatively painlessly. If you feel that your idea needs to get off the ground as soon as possible then look at Shopify.
WordPress: The Basics.
Like Shopify, WordPress is hosted, meaning that you pay a monthly or yearly fee to retain your site on their platform. The difference between WordPress and Shopify is that its, WordPress, is not (essentially) “plug and play” like Shopify. The WordPress platform demands a bit more sophistication from its users. Though it does not require a deep background in programming.
Another difference between Shopify and WordPress is that WordPress is a “Self-Hosting” program. What this means is that, instead of tying into the server based software at Shopify, you download the software so that your computer acts as the server. In order to achieve this, you will need to download the WordPress software to your computer.
What this does is to give you more control over managing your storefront. While you work on updates in the background, your online customers will see no changes. Once you implement your updates, the customers may notice a change, yet the functionality will be seamless.
Additionally. the WordPress platform offers more depth, and therefore a steeper learning curve, than Shopify. For instance, users may need to engage third party tools such as Ecwid, Woocommerce, and even Shopify itself to ensure a robust eCommerce site.
Furthermore, the WordPress platform is “open source” which means that the code driving the application is easily accessed and modified. Those who are interested in more control over their storefront or even in streamlining open-source code, will find this aspect to be an exciting feature.
So, in practical terms, this means that any site built with WordPress has the flexibility to be customized to such an extent that the possibilities are only constrained by the imagination.
And, like Shopify, WordPress contains a large number of templates to serve as a starting point for any of its users. And though the WordPress Application is installed on your computer, laptop, or tablet for free, you will need to pay out for other services like hosting, registration, etc.
Summing Up the Basics:
People who choose Shopify really want a couple things. First, they want to get their storefront up and running as soon as possible. And they want to spend as little as possible to achieve their goal. For first time online business entrepreneurs, this tends to be the application of choice.
To create an online storefront without coding is a boon to such businesses. Further, the up-front investment to get an online presence is minimal.
WordPress, on the other hand, caters to a different crowd. The WordPress platform attracts designers who want to experiment and learn more about website development. Also, seasoned web-designers like working with this application as it offers an easy to navigate programming interface.
Should a WordPress subscriber run into an issue they are unable to resolve regarding the development or functionality of their interface, there are plenty of contractors with the necessary expertise available to get them through their challenges.
Shopify and WordPress: The Similarities.
The great thing about either of these programs is they are aimed at users who are new to the trials of web design. As such, they serve as a fantastic and relatively painless introduction to managing your own business affairs on the web. Both applications provide an abundance of help for designers at any level. Worried? Don’t be. We have all been there and you will advance, too, regardless of the application and on page seo services.
Shopify and WordPress: The Differences.
People who choose Shopify are interested in getting their storefront built quickly and easily. And this is the exact market that Shopify supports. It is no-fuss and virtually plug and play as regards its functionality.
The WordPress market, on the other hand, is focused on people who would enjoy a bit more technical control over their storefront. People who are interested in learning web design and professional designers often prefer to use WordPress.
Shopify vs. WordPress: Which is Better for SEO?
You may not like this answer, but Atlanta SEO company is entirely the responsibility of the storefront owner. So, say, an advanced web developer using WordPress designers a beautiful site and yet has little knowledge of the keywords needed will incur less traffic than a Shopify user who knows what those keywords are; and vice-versa.
The thing is, it is not the platform, but it is the creativity and the curiosity needed to drive your business forward. Study your keywords; understand your SEO, and you can only grow from ther.