What are SEO and SEM?

search engine marketing

As of April 2020, there are 1,246,121,153 websites on the internet (according to Netcraft’s April 2020 Web Server Survey). WordPress blogs alone grow by 70,000,000 posts every month. Google users make 3,500,000,000 searches every day.  What is SEO? SEO is what your blog post about fishing tackle for fast-moving water needs to be heard, and […]

How To SEO A Website

‘Search Engine Optimization’ (SEO) is a process intended to improve the likelihood of your website being “visible” to search engines and ranking highly in search engine results. The end goal of SEO is to increase volumes of traffic to the relevant website with the hope that the increased traffic will convert into revenue. There are […]

Why Use An SEO Agency

Why Use An SEO Agency

There is a multitude of small businesses all over the digital market. Young entrepreneurs are on a steady rise in today’s market and each entity is eager and ready to advertise their brand or products. These entrepreneurs want a fast and effective way to work his or her brand up to the top and become […]

5 Things to Know Before You Start an SEO Audit 

5 Things to Know Before You Start an SEO Audit 

Is your website optimized for search engines? Search Engine Optimization (SEO) is all about getting to the top of search engine results. Making your web pages optimized for search engines is a free and convenient way of getting your brand out there.  Updating your web page for optimization can seem confusing, especially if you’re new […]

How Important Is Link-Building For SEO

How Important Is Link-Building For SEO

Link-building is one of the most important ways to improve a website’s ranking on Search Engine Results Pages (SERPs), making it a fundamental component of any Search Engine Optimization (‘SEO’) strategy. In fact, links are Google’s go-to signal for ranking websites. The popularity of a website will be determined by the number of inbound links […]

How Marketing Has Changed Because of the Internet 

How Marketing Has Changed Because of the Internet 

From traditional marketing to what we know today, marketing has changed in so many ways.  Marketing is always evolving and now, thanks to the internet, it’s getting more efficient every day. On April 30, 1993, the European Organization for Nuclear Research (CERN) made internet technology available royalty-free to all. In those 27 years, the marketing […]