Link building is one of the most important ways to improve a website’s ranking on Search Engine Results Pages (SERPs), making it a fundamental component of any Search Engine Optimization (‘SEO’) strategy.

In fact, links are Google’s go-to signal for ranking websites. The popularity of a website will be determined by the number of inbound links from quality, high authority, and relevant / related websites. This is because links essentially operate as a “vote of confidence” or signal to search engines that the linked site is a quality resource worthy of citation.

SEOs have historically used various link-building techniques to manipulate SERP rankings. However, search engines are continually evolving and becoming increasingly sophisticated at filtering out these types of links. The Google Penguin algorithm update is an example of this evolution, which has resulted in a shift the search engine’s focus from link quantity to link quality. In fact, search engines now devalue and penalize websites that use low-quality or manipulative links. For more info on expert seo services be sure to contact tight slice.

Therefore the real challenge is not simply implementing link-building into your marketing, but rather, implementing high quality link-building into your SEO strategy. Low-quality or manipulative link-building may actually be detrimental to your SEO strategy and the overall success of your website.

So what factors influence the perceived quality of link-building? There are various factors that will influence the quality (or not) of your link and in turn your website’s SERP rankings (Also used by Enterprise SEO consultants).Some of these factors are:

As mentioned above, search engines are continually evolving and developing algorithms to ensure that SEO techniques (and in particular, link-building) are carried out in a legitimate fashion. Therefore, while link-building is an important aspect of SEO, and perhaps hugely influential in terms of the success of a website, link-building strategies must be used in a way that is both legitimate and high-quality to be effective.

Leave a Reply

Your email address will not be published. Required fields are marked *