Giving people, viewing your web page, what they want is THE most important aspect of your online presence. If you have useful information to offer, your content will attract many visitors and entice webmasters to link to it.
Let’s take a more in depth look at what it takes to make a website Google friendly.
- Get backlinks. Links help the Google web crawlers not only find your site but give it a lot more visibility. Google will use a very sophisticated text matching process that displays the relevant pages to the search then interprets the link from page X to page Y as a vote for page X and page Y the more times you are linked from the higher your vote count and the better your search results.
- Things to Avoid. Don’t fill your pages with keywords in an attempt to make them “crawler only” pages. If you have links, pages, and text that you don’t want the visitor to see Google considers them deceptive and in turn ignores the whole site.
- Make the site easily accessible. Use a logical link building system. You want all of your pages to be accessible from at least one static text link. Text browser such as Lynx can be used to examine your pages so that they appear more enticing to the web crawlers.
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SEO is all about making subtle changes to your website. When you look at these changes individually they may not seem like very much but when they are all added together they will provide your website with a better user experience and a higher ranking in search results. These are essential ingredients for every web page and your job is to use them to their fullest.
Make Google See Your Page the Same Way the User Does
When one of the Google bots crawls a page it needs to see it just like the user does. For the best indexing allow Googlebot total access to files used within your website. If these files are not accessible it can result in suboptimal rankings.
The recommended action is a URL inspection tool this lets you see how Googlebot sees and renders your content and help you to repair various indexing problems found on your website.
Building SEO into Your Website
Make certain that you build your website for the benefit of the user and any optimizing that is done to the site is done to making the user experience a better one. And one of those users is a search engine which helps other users find your content. A experienced SEO expert is all about helping those search engines to better understand and present relative content for the user’s search.
No matter if your website is large or small or even offers non typical content it is important that you use all of the available Google tools to ensure that you are using optimization to its fullest.
Maybe this will give you some fresh ideas on Search Engine Optimization marketing with Google.