What are some good design choices for a website from a search engine optimization perspective?

There are a lot of web design choices that can have a direct impact on the efficacy of your Search Engine Optimization. They key is to hire the best tampa web design to be well balanced and be appealing to both the search engines crawling it, and the people using it.

Here are a couple of good design choices that will maximize the optimization of your website for search engines as well as enhance the overall user experience.

  1. Use high-quality visuals

A website with appealing visuals will keep users on your site longer. The length of time users spend on your website is one of the things that search engines take into consideration when ranking your website. So, by having a theme that is visually appealing as well as quality images, visitors will stay longer. This is not only good for SEO but also increases conversions.

  1. Make sure your visuals are optimized

It is all well and good having amazing visuals but if there are too many of them or of they haven’t been optimized to ensure the smallest possible file size, your site will be slow to load and you will end up with a high bounce rate. This will have a negative effect on your search engine rankings as well as frustrate your visitors.

  1. Use Flash and JavaScript sparingly

Search engines don’t really like Flash and JavaScript because they have a difficult time reading it. They are often code-heavy and will water down your keyword ratios. You should never place important content inside JavaScript or Flash elements because search engines will not see it and you’ll miss out on that content being found by search engines, and thus, featuring in the search engine results.

  1. Keep navigation simple

Simple, clean navigation of a site is very important for usability. People should be able to navigate your site easily and get to where they want to go within 2 or 3 clicks. They shouldn’t have to wade through pages of content in order to find what they’re looking for. The same applies to search engine crawlers. The more URLs they have to go through in order to get to your content, the lower your SEO score, and your rankings, will be. URLs should be short and contain your primary keyword.

  1. Make sure your site is responsive

In a digital age where people are browsing the Internet on a range of devices it is essential that your website is responsive and looks good no matter whether it is being access on a mobile phone or a 21 inch TV.  Search engines reward responsive sites with better rankings.

  1. Check your speed

You must ensure that images and videos are well optimized in terms of size. You can minimize image files or reduce loading times by using lazy load for your images. It is also important to give all images meta descriptions so that search engine crawlers can index them too.

The design of a website and the tampa SEO services are both integral to its success. A well designed website with poor SEO and a well optimized website that is badly designed will not be of any benefit to your business. A website that produces good results is one which is well designed and well optimized.