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search engine Optimization

A Guide to Technical SEO Auditing Services

What Are SEO Auditing Services?

If you’re new to the world of SEO, you may have heard the term “technical SEO” but do not know what it meant. Technical SEO is simply the practice of optimizing your website’s code and structure in order to make it as search engine friendly as possible. This can include things like optimizing your titles and meta descriptions, improving your page load times, fixing broken links, and more.

In this comprehensive guide, we will discuss everything you need to know about technical SEO and give you the tools you need to get started.

What services do top technical seo agencies provide

 

There are a number of things you can do to enhance your technical SEO and improve your website’s ranking in the search engines. Here are just a few:

 

Optimize Your Title Tags and Meta Descriptions

 

One of the most important things you can do to improve your Tampa SEO is to make sure your title tags and meta descriptions are optimized. These are the first things that people will see when they find your website in the search results, so it’s important to make a good impression.

 

Make sure your title tags are no longer than 60 characters and that your meta descriptions are no longer than 155 characters. Include relevant keywords and make sure your descriptions are compelling and interesting.

 

Improve Your Page Load Times

 

Another important factor in technical SEO is page speed. Search engines want to provide their users with the best possible experience, so they prefer websites that load quickly. In fact, page speed is now a ranking factor for mobile searches.

 

There are a number of things you can do to improve your page load times, such as optimizing your images, using a content delivery network (CDN), and minifying your CSS and JavaScript files. You can check your page speed by gtmetrics or google page speed insights.

 

Use SSL/HTTPS

 

SSL (Secure Sockets Layer) is a protocol that provides security for communication between a website and a user’s browser. When you see the little green lock in your browser’s address bar, that means the site is using SSL.

 

Google has announced that they will be giving preference to websites that use SSL in their search results. So if you’re not using SSL, now is the time to switch. It’s easy to add SSL to your website, and most hosting providers offer it for free.

 

Duplicate content issues

One of the most common technical SEO issues is duplicate content. This happens when the same or similar content appears on more than one page of your website. This can happen accidentally, for example, if you have a blog and someone else republishes one of your articles without permission.

 

Duplicate content confuses search engines and makes it difficult for them to determine which version of the content is the original. This can hurt your ranking in the search results.

 

If you have duplicate content on your website, you can fix it by using a canonical tag, which tells search engines which version of the content is the original. You can also use redirects to point users to the correct page.

 

XML sitemap

 

An XML sitemap is a file that contains a list of all the pages on your website. It helps search engines index your website more effectively and can help improve your ranking in the search results.

 

You can create an XML sitemap using a tool like xml-sitemaps.com or you can add one to your WordPress website using a plugin like Yoast SEO.

 

Robots.txt file

 

A robots.txt file is a text file that tells search engines which pages on your website they should index and which they should ignore. This can be useful if you have pages on your website that you don’t want people to find, such as duplicate content or pages that are under construction.

 

You can create a robots.txt file using a text editor like Notepad++ or you can use a tool like Google’s Search Console to generate one for you.

 

Fix Broken Links

 

Broken links are links that lead to pages that no longer exist. This can happen if you delete a page on your website or if someone else links to a page that doesn’t exist. Either way, broken links are bad for SEO because they make it difficult for search engines to crawl your website.

 

You can use a tool like Screaming Frog to find broken links on your website. Once you’ve found them, you can either delete the pages or redirect the links to other pages on your website.

 

Google Search Console or Bing Webmaster Inclusion:

 

Google Search Console is a free service offered by Google that helps you monitor and improve your website’s SEO. You can use it to submit your website to Google, track your search traffic, and indexing status.

 

Bing Webmaster Inclusion is a similar service offered by Google. It also helps you submit your website to Bing and tracks your traffic, and indexing status. Both services are essential for any website that wants to rank well in the search engines.

 

Redirections:

 

Redirections are used to point users from one page to another. This can be useful if you want to redirect users from an old page that no longer exists to a new page. It can also help with SEO by preventing search engines from indexing the old page.

 

There are several types of redirection, but the most common are 301 redirects and 302 redirects.

 

A 301 redirect is a permanent redirect that tells search engines that the page has been moved permanently. This is the best type of redirect to use for SEO purposes.

 

A 302 redirect is a temporary redirect that tells search engines that the page has been moved temporarily. This is not as effective for SEO as a 301 redirect, but it can be used if you need to redirect a page temporarily.

 

To set up a redirect, you’ll need to edit your .htaccess file. This is a file that’s on your server and controls how your website behaves. You can edit it using a text editor like Notepad++ or you can use a tool like the Yoast SEO plugin for WordPress.

 

Accelerated Mobile Pages(AMP)

 

AMP is a technology developed by Google that helps improve the loading speed of web pages on mobile devices. It can be used to create AMP versions of your website’s pages, which are then served to users when they search for your content on Google.

 

AMP pages are similar to regular web pages, but they’re simplified and stripped down to the bare essentials. This makes them load much faster on mobile devices, which is important for SEO because Google considers page speed when ranking websites in the search results.

 

If you want to create AMP pages for your website, you can use a plugin like AMP for WordPress.

 

Why Should You Consider Technical SEO Auditing Services For Your Website?

Technical SEO is the key and one of the first steps to getting your website to rank in the search engines. It’s important to make sure that your website is accessible and easy for search engines to crawl and index. If the website isn’t accessible, then the search engines won’t be able to find and index your content, which will hurt your SEO. The process can be technical and time-consuming, but it’s worth it to make sure that your website is visible in the search results.

 

Is there any difference between SEO & Technical SEO?

Yes, there is a big difference. Our team of Technical SEO consultants in Tampa are all about the technical aspects of your website and how it can be improved for better search engine visibility. SEO, on the other hand, is more focused on optimizing your content and backlinks for better organic search results.

 

Technical SEO includes optimizing your website’s structure, code, and security to make it more search engine friendly. This can be done by improving your site’s speed and performance, making sure it is mobile-friendly, and fixing any crawling or indexing issues. By doing this, you are giving search engines a better chance of understanding and ranking your website.

 

SEO, on the other hand, is more about the content on your website and making sure it is optimized for the keywords you want to rank for. This includes optimizing your title tags, meta descriptions, and body copy to make sure they are all relevant to your target keywords. It also involves building high-quality backlinks to your website from other websites in your industry.

 

Both SEO and Technical SEO are important for any website that wants to rank higher on search engine results pages. However, Technical SEO should be the foundation of your optimization efforts as it will make sure your site is crawlable and indexable by search engines.

 

Conclusion:

 

Technical SEO is an important part of any website’s overall SEO strategy. By fixing errors and optimizing your website for search engines, you can improve your ranking in the search results and get more traffic to your website. So, whenever you are working on your SEO, make sure to keep the technical aspects of your site in mind. It could just be the difference between ranking on the first page or being buried deep in the search results.

 

Meta Description: If you want to learn more about Technical SEO and how to optimize your website for better search engine visibility then read this blog post. You will learn the difference between SEO and Technical SEO as well as why Technical SEO is so important for any website.