On-page SEO, or on-site SEO, is a collection of things that you can do on your page or website that will impact on your search engine rankings and make your site even more user-friendly. The best thing about on-page SEO is that it is something you have complete control over that will show results almost immediately. On-site SEO includes doing things like improving the speed at which your site loads, adding appropriate title tags, using headings containing relevant keywords and increasing internal linking between pages.
Ensuring your on-site SEO is thoroughly done will boost your search engine rankings almost immediately. It is, in fact, vital if you are relying on search engines to drive traffic to your site.
Google, and other search engines, have developed complex algorithms and released several updates to decide which pages to return in which order for any particular search. Despite these developments, Google does still relies heavily on the keywords and phrases used on your page. Statistics have shown that there is a direct correlation between keyword-rich title tags and a web page’s rankings in the search engines. If you search for a competitive keyword or phrase, the top-ranking pages almost always have that exact keyword or phrase in their title.
This does not mean that cramming your text with as many instances of your targeted keyword or key-phrase is going to push you up the rankings, there is much more to on-page SEO than that. When doing on-page SEO you should focus on the user experience rather than the search engines. In doing so you will not only do it properly but it will make your off-page SEO efforts so much easier.
What is the difference between on-page SEO and off-page SEO
On-page SEO and Off-page SEO are the two parts of the Search Engine Optimization process. On-page SEO are factors that can be directly manipulated by the website owner on their site. Off-page SEO consists of actions that happen outside of the website that can be influenced by the website owner but not controlled because they rely on digital signals that are weighted and computed by the search engine algorithms.
Strategically off-page SEO is more difficult and requires a lot of time but putting effort into your on-page SEO will make it far easier. Off-page optimization reflects your website’s credibility and authority because it is based on ranking signals from other websites that can’t be easily manipulated. Off-site SEO factors include backlinks, brand mentions and social signals.
What are the most important factors to review on-page for SEO in order of priority?
KEYWORD IN THE TITLE TAG
If you only do one thing then this should be it. Having your keyword or key phrase in the title tag is one of the signals that carry the most weighting in the search engine’s algorithms. The title tag must accurately describe the content of the page and it is used as the main title in the results displayed by the search engine. The keyword should be placed at the beginning of the title rather than at the end. Pages optimized with the keyword at the end don’t rank as well as those with it at the beginning of the title.
KEYWORD IN META DESCRIPTION
Marketers have recently started debating the importance of keywords in the meta description tag. However, if you take into account that this is the description that the search engines usually use to display in their search engine results it plays an important role not only as a search engine signal but also for the user who will decide whether to click through to your page or not depending on this description. Keywords in the meta description support the page’s relevancy.
KEYWORD IN H1 TAG
The importance of your H1 tag is another on-page SEO factor that is increasingly being debated by SEO marketers. Again, think about the user, the H1 tag serves as an overall description of the content of the page and should therefore at least contain the keyword that it should rank for on the search engines Each page should have a unique H1 tag.
KEYWORD IN THE COPY
Until very recently you could be sure your rankings on search engines would be boosted if you fitted as many instances of your keyword for that page into the copy. Stuffing your page with keywords will no longer have the same effect and isn’t very pleasant for the reader either. Keywords must obviously be present in the copy as a signal to the search engines and to support the use of the keyword in the places previously mentioned but there is no need to overdo it. Stuffing your copy with keywords could be detrimental to your rankings in the search engine results.
Any Search Engine’s primary aim is to deliver the best results possible to the searcher and looks for content that is authoritative and informative. The length of the content thus plays a big role in the rankings. The longer the content is the more likely it is to be informative and authoritative and thus the higher it will be placed in the results. Also, thinking about the users again, people who want to know more than just the basics of a topic enjoy longer articles. This also means that they spend more time on your site which again improves your rankings.
Some factors impact negatively on your page. Duplicate content is probably the most major one. Having content that appears in several different places on your site or, worse still, is from another website completely, you will be penalized – severely. Again, consider your user, they do not want to wade through pages of information expecting more information about a topic only to find that it is the same information as they have read before. Writing original content for your page is essential.
Images send relevancy signals to search engines through their alt text, caption and description. Using keywords in these elements will help boost your rankings. However, stuffing them with keywords could have the opposite effect because Google takes user experience very seriously and when you add keywords to alt text, captions and descriptions for an image that have no relevance to the subject matter of the image you will more than likely be penalized.
FREQUENT CONTENT UPDATES
When you add content to your website you are increasing its authority, and thus it’s ranking because you are demonstrating your expertise in the subject and your dedication to keeping your users satisfied with the latest information about the topic. Search engines love freshly updated content, and this is probably one of the most important on-site SEO functions.
When you link your content to web pages outside of your website it sends trust signals to the search engines. If the site you are linking to is seen as an authority the weighting of that link will increase and improve your rankings on the search engines. A balance needs to be maintained through because should you have too many outbound links it starts registering as spam and can have a negative impact on your page so use in moderation.
This is one of the easiest ways of boosting your ranking – linking the different pages in your website together with internal links. Interlinking your web pages, especially when you link using a keyword or key phrase, passes the strength of their PageRank between them.
KEYWORD IN URL
It is always good to have your keyword or key phrase in your URL. The keyword being used in the slug of the URL sends a relevancy signal to Google. The slug of a URL is the part that comes after the ‘.com
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The way on-page SEO is done has a large impact on its Search Engine rankings and, as mentioned earlier, this will make your off-page SEO far less tedious. There are a lot more on-page SEO factors like setting up a site map, speeding up your site, integrating with Google Search and, another vital factor, being device friendly. For more information about hiring the best seo specialist in Tampa Florida.
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