In our vast expanse known as the internet on term reigns supreme over all. SEO. But what is SEO and better yet what are SEO services? The first thing let’s take a look at is the definition of SEO services from our local search engine marketing services.
This is quoted directly from their website.
SEO services refer to the suite of different techniques and procedures that aim to increase the visibility of a website optimizing it for search engines.
SEO services comprise all the different methodologies employed to increase the number of visitors to a website generated from the search engines or making them search engine friendly. These services consist of both on page and off page optimization of a website.
Types of SEO Services
SEO Audit
An SEO Audit is the process of analyzing how well your web presence relates to best practices-it is the first step in creating an implementation plan.
An SEO Audit is something that you need to do on a regular basis. It is like getting a health check designed for your web site.
An SEO Audit is meant to identify foundation issues that affect organic search performance. A good SEO Audit will reveal:
- Technical SEO issues
- Website structure issues
- On-page SEO issues
- Potential offsite problems
- User experience issues
- Content gaps and opportunities
- Competitive marketplace insights
An SEO Audit should recommend the action that you need to take. It should show a clear path to completion prioritized with the projected impact and effort needed to complete the action. The output of an SEO Audit should represent a definitive roadmap of actions your website needs.
SEO Competitor Analysis
An SEO Competitor Analysis is a research strategy helping you get more traffic, rank higher and receive more conversions.
An SEO Competitor Analysis can help you find out
- Your SEO Competitors
- Keywords to be targeted
- Topics to be covered
- How to bear the competition
The basic principle behind an SEO Competitor Analysis works like this; analyze what is working for your competitors (content, keywords, links, etc.) and use this knowledge to improve your own search engine rankings.
On-Page Off-Page Optimization
At the highest level SEO can be broken down into On-Page Off-Page Optimization. On-Page is the factors that a website owner can do to directly manipulate their site. Off-Page refers to the digital signals outside of one’s website that marketers can directly influence.
Examples of On-Page Optimization Services are:
- Using related keywords in the visible content
- Creating an effective page title
- Using the h1, h2 heading tags
- Proper keyword usage
- Including keywords in your URL
Examples of Off-Page Optimization are:
- Backlinks to your website
- Brand mentions
- Social signals around your website
- Local and niche directories
- Building backlinks by Guest Blogging
These Off-Page examples are not controlled by you or the coding on your page. It is the processes that are directly or indirectly performed on external websites with the intent of optimizing your website for SEO.
