SEO, or search engine optimization is the process of creating content to ensure the maximum number of visitors to your website. Not only can you maximize the quantity of visitors to your website, but the quality of the visitors as well. In simple terms, this is done by increasing your website’s organic search engine traffic by appearing high on the list of search engine results pages or SERPs.
How do you maximize SERPs?
When searching for a specific brand, product, service or content, individuals often don’t scroll past the first few pages of results on search engines such as Google. By creating SEO friendly content, automated search engine crawlers will help to elevate your site higher on a number of search engines’ results.
These automated search engine crawlers go out and gather information across millions of websites focused on the content included in the search query. These crawlers gather data in the form of 1s and 0s and bring this data back to the search engine to build an index. This index is then fed through a series of algorithms that tries to match the best data to the original search query, thus creating a list of relevant content it believes to be the most useful.
Finding a good Tampa SEO specialist can seem overwhelming and highly automated and, in many ways, it is. Luckily, there are a number of strategies available that help to create SEO friendly content that elevates your brand or website. While there are many layers to creating the perfect search engine optimization marketing, as beginners it is important to distinguish between creating an SEO friendly website and SEO friendly content.
SEO friendly domain names
It is important to create a website that allows for search engine crawlers to easily access your information so it can be reported back in useful data sets. An example of this type of SEO would be creating an SEO friendly domain name. A domain name is the unique internet address of your website. It is viewable by your web visitors and consists of three parts – the top-level domain (sometimes called the extension or domain suffix), a domain name (the IP address) and an optimal subdomain. It is important to create a domain name that is memorable, broad enough to be included in a number of search engine queries, avoids hyphens and uses common top domain extensions (such as .com).
SEO friendly content
When creating content for your website, don’t forget the most important rule of SEO friendly content: keywords. Establishing key words is critical for the overall success of your website in the search engine crawler process. This should be the first step in establishing your SEO strategy. Think about the audience who you wish to reach online. What would your target audience be searching for online? What search terms would they be using? These search queries should inform and build your keywords. These keywords are critical in helping to define and establish your brand or blog’s web presence. It is always best to use “long-tailed keywords’ – a strong sentence using multiple keywords that are important to your site.