Every business owner likes to have their website being on the top of the page and it takes a lot to get the result showing up there. To make things easier, there are always things that could be done which would help increase your brand awareness and Technical SEO services is one of them. Technical SEO refers to improving technical aspects of any website that needs to have a better page rank across search engines. One of the main pillar of technical SEO is enabling your website to load faster, be understandable and easier to crawl by search engines. To understand this better, here are few points that will elaborate on what all Technical SEO services primarily contains and how it’s beneficial for your website.
Fast Loading website
There are millions of websites that are waiting to be shown up when someone searches. If you have a slow loading website, you can forget seeing good traffic on your page. Your website that is shown as part of someone’s search results will go further down and onto other pages. Consult your developer and find out ways to optimize your website speed wise for faster loading. Ideally, a website should load within the first 3 seconds.
Your website has Crawlable pages
These are basically robots that crawl content on your web pages, leading a visitor to your page as part of their search results. It’s a very powerful tool that allows you to choose what to show and what to block. Do not accidentally have important pieces of content get blocked by choosing the wrong page for crawling. This means, your irrelevant content shows up, leaving all the important stuff aside. Give proper instructions to your robot using the robots.txt file.
Redirecting Dead links
A lot of websites are usually work in progress and keeps getting updated from time to time. However, if there are expiration dates set, certain pages will not show up and come up with a 404 error page which has become a dead link. Ideally a page will not be shown past its expiration date because its been deleted. Ensure that you have it redirected to some other page that can replace the dead link.
People like to know that the website they are engaging with is a secured site and can perform business operations smoothly. The easiest way to understand this is by looking at the address bar and see if it has the “ HTTPS “ with a green lock symbol. In case you don’t see it, you need to get it done by your developer and also will need an SSL certificate to implement HTTPS on your site.
The best way to not get missed is by adding the XML sitemap which is basically a roadmap of your website showing images, content, posts across your pages for the search engines. This wouldn’t be required if it already has an internal linking structure which connects everything accurately. But not all websites have a great structure.