The main difference between an organic vs. a local search on Google is the inclusion of a geographical component in the local search that limits results based on location.
Local business owners do not need to compete on an international platform, but need to focus their marketing resources to advertise locally.
Local searches focus on proximity, relevance and prominence. In order to optimize your business website for better local searches it is imperative that your Google My Business profile information is correct, informative and SEO friendly, as this information is what Google sues to filter businesses nearest to the searcher.
E-commerce SEO is also known as Shop SEO as this specifically applies to the optimization of online retailers In short, as an online retailer, you would want your products and their prices to be returned by a search engine as one of the options for a specific buyer’s search.
This is slightly different from normal SEO in that it includes all the normal SEO specifications in addition to several rules only applicable to online shops and the way they are structured.
More specifically, focusing on your home page, product page and checkout page optimization is very important and can even make your site more user-friendly.
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