What Does A Freelance SEO Consultant Do?
With the internet taking over with jobs that can be done remotely, like writing, editing and designing, there’s no end to the list of topics and clients looking for a quality freelancer to do work for them. The same now goes for consulting in all niches. But what exactly does a freelance consultant do and how?
Let’s define a few things First!
So, let’s discuss a few terms first individually before we go any further and clear some things up.
Freelance SEO Consultants
So what exactly is a freelancer? Well, they’re individuals who perform tasks for multiple clients like contractors will, only a freelancer works from the comfort of their home rather than in a client’s home or business building.
They can work on projects one time, or become long-term contactors for a company if they like the work done, and it makes that company more revenue. Freelancers can work within certain time frames, or at their leisure depending on the project.
Search Engine Optimization
Search Engine Optimization (SEO) is how search engines like Google, Yahoo, or Bing finds webpages related to what you search for. If you’re looking for tips or articles about homeopathic remedies, the search engines will scan millions of pages for the keywords “homeopathic remedies” and show you the most visited and relevant sources around those keywords.
But just having the keywords will not get you better SEO Services Tampa can help with, the content of the page or writing has to be quality work, not just gibberish with the keywords plastered everywhere. SEO relies on a few specific parameters:
- Quality of traffic– The visitors you attract that are interested in what you’re selling and not misdirected by search engines. For example, you search best apple products, and are led to apple produce sites when you meant Apple technology.
- Quantity of traffic– The number of relevant visitors to your page or site, who are looking at what the page is about, and not something else.
- Organic traffic– Any relevant traffic to your site that is free (ie. word of mouth, shared links, etc.)
A consultant engages a problem and helps solve it for a specific niche, much like lawyers in a sense and how they help solve your legal problems through proper channels. Consultants can have a boad range of expertise, or be completely focused on one area like finances, or digital marketing. A company is at one level and they want to be at a higher level, you help bridge the gap between where they are, and where they want to be.
Being a consultant means you’re an expert in a certain field, and will appeal to business in need of advice and assistance in that field in particular. A company won’t come to you if you are a digital marketing consultant if they need article content or blog content done. They will seek you out for digital marketing assistance and guidance.
Put it all together
So what is a freelance SEO consultant? They are an individual with expertise in SEO methods and knowledge to optimize and advise on a company’s SEO content and techniques, increasing their Search Engine Results Pages (SERP), meaning they get listed higher on the pages of results in a search engine.
A company that’s higher up in the SERPs will get more quality traffic to their site, and potential increases in product sales or services hired. As a freelance SEO consultant, you literally help optimize their website or content to get higher up on the SERPs, taking them from one level to the next.
How SEO Works
Search engines like Google and Bing send out crawlers to look through websites, collecting all the information on those sites and pages then bringing it all back in code to plug into an index. That index is then used by an algorithm that narrows down and matches the results to the most relevant and accurate sites and content to your search specifications. The more details you put into your search requirements, the more accurate the results will be.
For example, if you’re looking for a new apartment, the SERPs will only show rental property websites like Zillow, Rent.com, and Realtor.com who all specialize in property sales and rentals. By entering the area you wish to live in, your results will be narrowed down even further, keeping you from looking at apartments hours or even states away from your desired location.
Why is SEO important to Companies?
SEO is important for a company as it is another way of advertising their products and services to the public around the world, broadening their consumer base exponentially. If a company provides a unique and specific kind of product nation-wide, then they will want to make sure consumers are aware of their products nation-wide.
A company like Chewy.com needs excellent SEO in order to engage in more consumers that are looking for products for their pets such as toys, cleaning supplies and food, especially since they are an online retail company with no physical store front for consumers to visit and purchase products from.
Why do Companies hire Freelancers?
The benefits to hiring freelancers are many for big corporations, and in the current times working from home is growing in demand. Hiring a freelancer is often times more cost effective for a company verses hiring someone with less qualifications, or having an employee in office and ending up being idle in between projects or assignments.
Freelancers are in essence “on-demand” or “temporary” workers and this makes working with them easier for Corporations. If the Company doesn’t have any work at the time, then they don’t have to waste hours and money. When a project comes up, they can hire the perfect candidate to handle the job quickly and to the specified requirements. When the project is completed and followes the requirements and specifications, the freelancer is paid and everything is done.
Companies don’t have to pay freelancers overtime, or provide them with benefits like health insurance or PTO. Hiring a freelancer does take some time, and finding the right one to work with can also be time consuming. But once a good candidate is found, companies will typically keep that freelancer’s contact for future projects, especially if the quality of the work is on par with the expectations.
How do you become a Freelance SEO Consultant?
Becoming a freelancer is not as difficult as you’d think, and can be very rewarding. If you have knowledge and expertise in a certain field, then you can become a consultant within that field directly. You can even do research or take online classes to gain better knowledge in certain fields and expand your expertise into more categories.
I can consult companies about the functionality, usability and ease of access of their websites to make them even better than before, thus increasing how long potential consumers stay on their website, and eventually leading to an increase in sales and overall traffic of their site.