Google’s algorithm considers many factors when it comes to assigning website optimization. This is what we mean when we say search engine optimization isn’t just about how your site appears on the search results. Google cares so much about user experience that it looks at a website beyond its design and keywords.
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Here is where onsite optimizations come handy. Our digital marketing speicalist cater to search engine snippets and Google’s overall concern with website performance, ease of flow, and user-friendliness.
Think of it this way: If search engine optimization is all about keywords, couldn’t websites rank higher in search results just because they contain almost nothing but targeted keywords? Years ago, when Google was starting, that might have worked, but that’s no longer the case.
To better understand this process, let us show you the main goals when dealing with onsite search engine optimization:
Google generally weeds out “thin” content. This is why longer articles and more thorough reports rank high in search results. Google simply sees them as more valuable to show in its top search results.
The primary concern regarding usability would be how your website organizes content. Is it set up logically in a way that the average user can quickly understand? The next would be the readability. Is the text written decently enough, with little to no typos that readers can easily navigate? Is it mobile responsive? Can it work in various devices and different browsers? There are many other reasons, but another common one would be: Is it filled with affiliate links and ads that make it difficult to use?
If you want to achieve the best results, your website needs to be unique. This means it should not have duplicates from within the site nor outside of it. There are “canonical” tags where a piece can exist in more than one place. But “canonicals” must be adequately set up for the primary (or first) source material to be credited upon each query visit.
Trustworthiness and Authoritativeness
Does your website appear as a reliable source of data and information for particular topics?
When people search for something on Google, they have a goal in mind. Onsite optimization helps ensure that you are hitting keywords that resound with a target customer’s goals.